Case studies

Real founders. Real launches. Real numbers.

A closer look at businesses we've helped build — the challenge on day one, the plan we ran, and where they are now.

40+
Businesses launched
6 wks
Typical time to live
98%
On-time delivery
4.9/5
Founder rating
Silverline Logistics founder in a suit standing beside a delivery van at dusk.
Case study 01
Silverline Logistics
Logistics & courier · Birmingham, UK
Business Launch6 weeks

From a single van and a Gmail address to a booking-ready courier brand.

The challenge
  • One founder, one van, and word-of-mouth work drying up.
  • No website, no booking system — customers texted a personal phone.
  • Losing pitches to bigger firms because the brand looked amateur.
Our solution
  • Full business setup: Ltd registration, professional domain and Google Workspace email.
  • Premium logistics-grade brand identity and marketing website.
  • Online quote request form wired to CRM with automatic follow-up.
  • Google Business Profile and local SEO foundations.
The process

How we ran the engagement.

  1. Week 1
    01

    Discovery & positioning

    Mapped services, target routes and ideal customer. Chose to lead with 'same-day trade deliveries' as the wedge.

  2. Week 2–3
    02

    Brand & registration

    Registered the Ltd, set up business banking prep, designed the wordmark, van livery and stationery.

  3. Week 4–5
    03

    Website & booking

    Launched a 5-page site with quote form, service pages and testimonials. Connected CRM and auto-responses.

  4. Week 6
    04

    Launch & handover

    Went live, published Google Business Profile, trained the founder on the CRM. Handed over every account.

The results

What changed after launch.

  • Went live in 6 weeks with a full professional footprint.
  • Secured first trade account within 3 weeks of launch.
  • Replaced 100% of manual quote messages with a tracked form.
  • Approved as a supplier by two national retailers within 90 days.
6 wks
Launch to live
3x
Quote volume in 90 days
£12k
First-month revenue
9 hrs
Admin saved per week
Before Webicop, I was one guy with a van and a WhatsApp. Now I walk into meetings and people assume we've been trading for years. That changes what customers are willing to pay.
D
Daniel O.
Founder, Silverline Logistics · Silverline Logistics
Haven Home Care carer laughing warmly with an elderly client in a sunlit living room.
Case study 02
Haven Home Care
Domiciliary care · Manchester, UK
Business Launch + Growth Partner6 weeks + ongoing

A CQC-ready care business with the systems to grow past the founder.

The challenge
  • Experienced nurse launching her own domiciliary care agency — but juggling paperwork, referrals and staff by hand.
  • No proper referral pipeline from GPs, social workers or families.
  • Compliance documents scattered across email and paper folders.
Our solution
  • Trust-focused brand designed for families and healthcare partners.
  • Website with a dedicated 'Refer a client' portal for professionals.
  • Automated intake form flowing directly into a CRM pipeline.
  • Staff onboarding and compliance workflows centralised in one hub.
The process

How we ran the engagement.

  1. Week 1
    01

    Positioning & compliance mapping

    Defined service tiers, mapped CQC-facing content and identified referral partner pain points.

  2. Week 2–3
    02

    Brand & digital home

    Warm, trust-led identity system. Website content written to reassure families and impress professionals.

  3. Week 4–5
    03

    Systems & automation

    Built the CRM pipeline, referral portal, and automated confirmation emails to families and referrers.

  4. Week 6+
    04

    Growth partner

    Rolled into ongoing Growth Partner engagement: monthly content, SEO improvements and reporting.

The results

What changed after launch.

  • Signed 4 professional referral partners in the first 60 days.
  • Cut intake admin from ~2 hours per client to under 15 minutes.
  • Achieved page-one local rankings for two priority service terms.
  • Now onboarding a second carer without adding admin headcount.
4
Referral partners signed
87%
Less intake admin
#1
Local Google pack
2x
Client capacity
I finally look as professional as the care I actually give. GPs take my calls. Families trust us on first click. Webicop built the business I always saw in my head — I just had to focus on the people.
G
Grace A.
Registered Manager, Haven Home Care · Haven Home Care
Elegantly plated Kalabari Kitchen dish on a candlelit restaurant table.
Case study 03
Kalabari Kitchen
Restaurant & hospitality · London, UK
Business Launch6 weeks

A high-end West African restaurant with bookings that fill themselves.

The challenge
  • Beautiful food, but the online presence undersold the experience.
  • Bookings came through DMs and phone calls — often missed.
  • No repeat-customer strategy: every guest was a one-off.
Our solution
  • Cinematic brand refresh and photography direction.
  • New website with integrated table booking and event enquiries.
  • Automated 'thank you + review request' flow after every visit.
  • Email marketing setup capturing first-time guests into a monthly list.
The process

How we ran the engagement.

  1. Week 1
    01

    Discovery & story

    Positioned the restaurant as a modern West African fine-dining experience — not another takeaway.

  2. Week 2–3
    02

    Brand & site design

    Editorial identity, moody photography direction, and a website that finally matched the plate.

  3. Week 4
    03

    Bookings & automation

    Wired up online reservations, private event enquiries and post-visit review flow.

  4. Week 5–6
    04

    Launch & marketing

    Relaunch campaign, Google Business Profile refresh, and monthly newsletter template.

The results

What changed after launch.

  • Online bookings replaced 90% of phone reservations.
  • Google reviews grew 5x in the first 90 days.
  • Booked out two private dining nights per month within a quarter.
  • Built an email list of 1,400 diners from a standing start.
5x
Google reviews
1,400
Email subscribers
90%
Bookings now online
£8.5k
Extra private events / mo
People used to walk past thinking we were a takeaway. Now they book a week in advance and come dressed up. The website did that. Webicop understood the room we were trying to build.
A
Ada I.
Owner, Kalabari Kitchen · Kalabari Kitchen
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