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Concept projects

Concept projects: how we'd build it.

Webicop is a new agency, so rather than borrow anyone else's results, these are concept projects: worked examples of how we scope, design and build a business. They are illustrative, not completed client work.

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Clear
Upfront pricing
Practical
Business support
Digital-first
Service delivery
UK & global
Founders supported
Silverline Logistics founder in a suit standing beside a delivery van at dusk.
Concept project 01
Silverline Logistics
Logistics & courier · Birmingham, UK
Concept projectBusiness LaunchPlanned 6-week window

From a single van and a Gmail address to a booking-ready courier brand.

The challenge
  • One founder, one van, and word-of-mouth work drying up.
  • No website, no booking system — customers texted a personal phone.
  • Losing pitches to bigger firms because the brand looked amateur.
Our approach
  • Proposed support: Ltd registration, professional domain and business email setup.
  • Proposed solution: a logistics-grade brand identity and marketing website.
  • Proposed solution: an online quote request form connected to a CRM with automatic follow-up.
  • Proposed solution: Google Business Profile setup and local SEO foundations.
The process

How we’d run the engagement.

  1. Week 1
    01

    Discovery & positioning

    Proposed approach: map services, target routes and ideal customer, then lead with 'same-day trade deliveries' as the wedge.

  2. Week 2–3
    02

    Brand & registration

    Proposed support: Ltd company registration and business banking preparation, plus a proposed wordmark, van livery and stationery.

  3. Week 4–5
    03

    Website & booking

    Proposed solution: a 5-page website with quote form and service pages, connected to a CRM with automatic replies.

  4. Week 6
    04

    Launch & handover

    Proposed handover: go-live, Google Business Profile publication, CRM training for the founder and transfer of every account.

The deliverables

What the business ends up with.

This is a concept project, so we describe what gets built and handed over rather than claiming outcomes we haven’t measured.

  • Ltd registration support and a professional domain and email setup.
  • A logistics-grade brand identity and a five-page marketing website.
  • An online quote request form connected to a CRM with automatic replies.
  • Planned deliverable: Google Business Profile setup and local SEO foundations.
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Haven Home Care carer laughing warmly with an elderly client in a sunlit living room.
Concept project 02
Haven Home Care
Domiciliary care · Manchester, UK
Concept projectBusiness Launch + Business GrowthPlanned 6-week window + ongoing

A CQC-ready care business with the systems to grow past the founder.

The challenge
  • Experienced nurse launching her own domiciliary care agency — but juggling paperwork, referrals and staff by hand.
  • No proper referral pipeline from GPs, social workers or families.
  • Compliance documents scattered across email and paper folders.
Our approach
  • Proposed solution: a trust-focused brand designed for families and healthcare partners.
  • Proposed solution: a website with a dedicated 'Refer a client' area for professionals.
  • Proposed solution: an automated intake form flowing into a CRM pipeline.
  • Proposed solution: staff onboarding and compliance workflows centralised in one hub.
The process

How we’d run the engagement.

  1. Week 1
    01

    Positioning & compliance mapping

    Proposed approach: define service tiers, map CQC-facing content and identify referral partner pain points.

  2. Week 2–3
    02

    Brand & digital home

    Proposed solution: a warm, trust-led identity system with website content written to reassure families and inform professionals.

  3. Week 4–5
    03

    Systems & automation

    Proposed solution: a CRM pipeline, referral portal and automated confirmation emails to families and referrers.

  4. Week 6+
    04

    Ongoing growth support

    Proposed ongoing Business Growth support: monthly content, SEO improvements and reporting.

The deliverables

What the business ends up with.

This is a concept project, so we describe what gets built and handed over rather than claiming outcomes we haven’t measured.

  • A trust-led brand designed for families and healthcare partners.
  • A website with a dedicated referral section for professionals.
  • An intake form feeding a CRM pipeline instead of paper and email.
  • Staff onboarding and document workflows centralised in one hub.
Talk through your own buildSee what’s included
Elegantly plated Kalabari Kitchen dish on a candlelit restaurant table.
Concept project 03
Kalabari Kitchen
Restaurant & hospitality · London, UK
Concept projectBusiness LaunchPlanned 6-week window

A high-end West African restaurant with bookings that fill themselves.

The challenge
  • Beautiful food, but the online presence undersold the experience.
  • Bookings came through DMs and phone calls — often missed.
  • No repeat-customer strategy: every guest was a one-off.
Our approach
  • Proposed solution: a brand refresh and photography direction.
  • Proposed solution: a website with integrated table booking and event enquiries.
  • Proposed solution: an automated 'thank you + review request' flow after every visit.
  • Proposed solution: email marketing capturing first-time guests into a monthly list.
The process

How we’d run the engagement.

  1. Week 1
    01

    Discovery & story

    Proposed positioning: a modern West African fine-dining experience — not another takeaway.

  2. Week 2–3
    02

    Brand & site design

    Proposed solution: an editorial identity, photography direction and a website that matches the plate.

  3. Week 4
    03

    Bookings & automation

    Proposed solution: online reservations, private event enquiries and a post-visit review flow.

  4. Week 5–6
    04

    Launch & marketing

    Proposed launch plan: a relaunch campaign, Google Business Profile refresh and a monthly newsletter template.

The deliverables

What the business ends up with.

This is a concept project, so we describe what gets built and handed over rather than claiming outcomes we haven’t measured.

  • A refreshed brand and photography direction for the dining room.
  • A website with integrated table booking and event enquiries.
  • An automated thank-you and review request after each visit.
  • Planned deliverable: email marketing configured to capture first-time guests into a list.
Talk through your own buildSee what’s included
More concept projects

How Webicop would approach other types of business.

Concept projects showing how Webicop would help different types of businesses launch, build and grow. These are illustrative scopes, not completed client work.

Church

A church that people can find, join and give to online

The problem

Service times buried on social media, no simple way for newcomers to plan a visit, and giving handled ad hoc.

The Webicop solution

A warm, welcoming website with service information, a newcomer page, events, sermons and an online giving link.

Systems built
  • Website with events and sermon pages
  • Newcomer enquiry form into a simple database
  • Automated welcome email for first-time visitors
  • Google Business Profile and maps listing
Expected business benefit

The expected benefit is fewer missed newcomers and less manual admin for the church office.

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Consultant or coach

A consultant who stops chasing leads by hand

The problem

Enquiries arrive by email and DM, discovery calls are booked back and forth, and follow-ups get forgotten.

The Webicop solution

A credibility-focused website with clear packages, online booking and an automated follow-up sequence.

Systems built
  • Service and packages pages with clear pricing
  • Online consultation booking with reminders
  • Lead tracker in Google Sheets or a CRM
  • Automatic 24-hour follow-up if there is no reply
Expected business benefit

The expected benefit is faster response times and fewer enquiries slipping through the cracks.

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E-commerce business

An online shop with systems behind the storefront

The problem

Products are listed, but orders, customer questions and returning-customer marketing are all handled manually.

The Webicop solution

A tidy storefront, a proper enquiry and support flow, and automation around orders and follow-up marketing.

Systems built
  • Storefront setup with clear product pages
  • Customer FAQ support workflow
  • Order notification and fulfilment checklist
  • Email list capture and post-purchase follow-up
Expected business benefit

The expected benefit is less time spent on repetitive order admin and more repeat purchases from existing customers.

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More on the way

Your business could be the first one on this page.

We take on a limited number of founders at a time so every launch gets full attention. Real client stories will be published here once clients approve them.

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