Free resources

The playbooks we hand our own founders.

Checklists and guides written from real Webicop projects — no fluff, no filler, no recycled agency content. Just the exact steps we use to launch and grow businesses in the UK.

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Written by Webicop, not AI
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Six focused guides. Enter your email and download in one click.

Most downloaded
Launch

The Business Launch Checklist

Everything you need to launch properly — in the right order.

The exact 42-point checklist Webicop uses to take a founder from idea to live business — legal, brand, digital and operational.

  • Company registration, HMRC and banking setup
  • Brand, domain and professional email essentials
  • The 'day-one' digital footprint every business needs
18 pagesPDF Email-gated
Website

The Website Readiness Checklist

The 27 things a serious business website must have in 2026.

Content, structure, SEO, speed, trust signals and conversion — a page-by-page audit you can run on any site in an afternoon.

  • Homepage, service and contact page requirements
  • SEO and Core Web Vitals baseline
  • Trust, proof and conversion elements
14 pagesPDF Email-gated
Launch

The Business Readiness Checklist

Are you actually ready to trade? A brutally honest self-audit.

A 60-point self-audit covering positioning, pricing, legal, operations and delivery capacity — before you start spending on marketing.

  • Offer clarity and pricing readiness
  • Compliance, contracts and insurance basics
  • Delivery and customer support capacity check
22 pagesPDF Email-gated
Systems

The Professional Email Guide

Never send another business email from a Gmail address.

A practical walkthrough for setting up you@yourbusiness.com the right way — domain, mailbox, signatures, security and deliverability.

  • Choosing between Google Workspace and Microsoft 365
  • SPF, DKIM and DMARC in plain English
  • Signatures, aliases and shared team inboxes
12 pagesPDF Email-gated
Most downloaded
Systems

The Small Business Automation Guide

Reclaim 5–15 hours a week without hiring anyone.

The exact automations Webicop installs for logistics, care, restaurants and consultants — lead capture, CRM, invoicing, follow-up and reporting.

  • The 8 automations every small business needs
  • Tool stack recommendations by industry
  • Where automation goes wrong — and how to avoid it
20 pagesPDF Email-gated
Growth

The Google Business Profile Playbook

Turn your Google profile into a lead machine.

Setup, optimisation, reviews, posts and local SEO — the playbook we use to get UK businesses ranking in the local map pack.

  • Profile setup, verification and category strategy
  • Reviews: how to ask, respond and recover
  • Posts, photos and local ranking signals
16 pagesPDF Email-gated
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Every guide is designed to move your business forward this week.

Prefer we just do it for you?

Every checklist here is something we execute for our clients in a matter of weeks. Book a free 15-minute discovery call and we'll tell you honestly whether you need a guide — or a partner.

Ready to move?

Guides are great. A partner is better.

If you're serious about launching or scaling this year, spend 15 minutes with us. You'll leave with a clearer roadmap either way.

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